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Social media refers to the websites and applications that enable users to create and share content or participate in social networking. Some examples of social media platforms include Facebook, Twitter, Instagram, and LinkedIn. Social media has become an essential communication and marketing tool for businesses, organizations, and individuals.

Online Reputation Management (ORM) is the process of monitoring, analyzing, and influencing the online reputation of a person, brand, or business. ORM involves actively managing a brand's image on the internet by monitoring and responding to online reviews, comments, and feedback. ORM also involves the development of strategies to increase positive online visibility and mitigate negative online content. Social media and ORM are closely related because social media is one of the primary channels through which people and brands interact online. Social media platforms provide businesses and individuals with the opportunity to connect with customers, promote products and services, and manage their online reputation.

Effective social media management and ORM involve developing a comprehensive strategy that includes creating and sharing relevant and engaging content, monitoring social media channels for mentions and feedback, and actively engaging with customers and followers. ORM strategies may also include the use of SEO tactics, crisis management plans, and reputation repair strategies to mitigate negative online content and protect a brand's reputation.